Font is just one of many elements of your product packaging, but it can make a major difference in whether your product flies off the shelf or sales crawl along. Typography is a crucial part of the design, with various fonts and typefaces conveying a
There are a number of products on the market today that people like to think they can feel safe in using. Customers want confidence that the product hasn’t been tampered with and potentially become contaminated. Products such as over-the-counter medicines, food products, lotions and creams,
When you are in the food industry, you know how much competition you are up against. You only have to walk the aisles of any supermarket to see the vast array of products from different brands. This is one reason why it is very important
If you have been marketing a product for any length of time, it may be time to change your packaging. When you change your packaging, you have to consider size, shape, graphics, color, and typography. The change may be needed in one or all of
If you are new to product packaging, you may be wondering how to present your product in the best way possible. Creating a quality product is the most important thing, but good packaging is also a very important part of marketing your new creation. Here
As a business owner or manager, you want everything to go perfectly, including your packaging run. If you notice that the packaging run has the wrong color, all is not lost. While you might have wasted a bit of time, you can resolve this problem
Some companies are worried about making their packaging greener because of higher costs. However, going green will frequently lead to savings. As a bonus, environmentally friendly packaging will attract new customers to your product, boosting your sales in addition to the savings you get from
Depending on the type of product you manufacture, you may need to opt for refrigeration packaging to ensure that the product remains stable. A range of items may require cold temperatures, from food and beverages to research and diagnostic supplies or pharmaceutical items. Regardless of
When you start off with your product, the initial packaging run can be a stressful experience, particularly if you are not prepared for it. To make sure your packaging run goes off without a hitch, make sure that you have the following things. The Right Packaging
When you start thinking about your product packaging, most people just imagine the box or container itself as well as the art on it. While these are essential parts of packaging, there is more to it than just this. There are definitely some packages that
